SCHEHERAZADE - "fashion that tells a story" 1st debuted on the runway in San Diego, CA on October 17, 2020. The label was selected for the Art & Beauty Behind Fashion Virtual Exhibition with the Art Renewal Center to showcase Fashion Week San Diego's designer innovation worldwide at Sothebys on July 13, 2020.
Designer, Dijana Fiorentino started the brand while pursuing her psychological studies and learning about Jungian Psychology and Archetypes.
Archetypes are an important part of the collective unconscious. First developed in 1919 by Carl Jung, they are the framework of certain ideas that we all share.
SCHEHERAZADE is dedicated to creating unique and charming designs that flatter every figure. The label is perfect for women who are seeking comfortable and sustainably-sourced clothing.
The brand direction is to encourage the world of fashion through wisdom of stories, art history, literary illustrations, folk and fairy tales, ethnic legends, and allegories from around the globe.
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